About us
Elaboration
In 1994![](img/dot.png)
![](img/dot.png)
MAG Advertising was established
In 2000s![](img/dot.png)
![](img/dot.png)
MAG developed as group of 6 agencies, specialized in integrated marketing communication services
Since 2010s![](img/dot.png)
![](img/dot.png)
- MAG develops as communication holding using synergy of:
- Expert agencies in strategic communications
Evolution
Since 1994![](img/red-dot.png)
![](img/red-dot.png)
- We develop BRANDS by Advertising
- We focus on CREATIVENESS
In 2000s![](img/red-dot.png)
![](img/red-dot.png)
- We build up brands REPUTATION by Integrated marketing communications
- We focus on EFFECTIVENESS
Today![](img/red-dot.png)
![](img/red-dot.png)
- We reinforce project´s SOCIAL CAPITAL by enhancing its legitimacy.
- We focus on UTILITY as generator, provider, moderator of INFLUENCE
Evaluation
In 1994![](img/dot.png)
![](img/dot.png)
We were esteemed by branch
- 10 awards from Bulgarian and International festivals
In 2000s![](img/dot.png)
![](img/dot.png)
We were esteemed by market
- Market share over 10%
- 8 Clients´ long term contacts
Today![](img/dot.png)
![](img/dot.png)
We are esteemed by adherents
- Constant growth of influence
Know How
To Generate
We know social change and know now to generate interactions
![](img/generate-1.jpg)
![](img/generate-2.jpg)
![](img/generate-3.jpg)
To Provide
We know communications and know how to provide relevance
![](img/provide-1.jpg)
To Inform
In the era of new media and social networks, the ways of influencing users are increasing proportionately![](img/provide-2.jpg)
To Inegrate
To take a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators![](img/provide-3.jpg)
To Interact
Know how to demonstrate relevance to this interconnected, global community, to position brand as an attractor and collaborate successfully with customer-advocatesTo Moderate
We know marketing tools and know how to moderate social needs
![](img/social-1.jpg)
Product Centric
Customers do not buy product & service, but projects & ideasThey choose brands that satisfy their deeper social needs
![](img/social-2.jpg)
Consumer Based
Companies must create, maintain and develop projects that inspire, include and reflect their customers´ values![](img/social-3.jpg)
Value Driven
Communications have to instill the values of company´s project directly to those who can invest energy and money in itWhy us?
Reinforce Influence
![](img/reinforce-1.jpg)
To Manage Legitimacy
We generate and provide content knowing what, where, when and how to be communicated![](img/reinforce-2.jpg)
By Controlling Comminication Process
We moderate communication flow by own media, long term media partnerships, experts in social media and event management![](img/reinforce-3.jpg)
To Achieve Social Capital
We reinforce people´s thoughts, believes and attitudes to idea, project, brand, organization, so that they protect, maintain, support and encourage its developmentStrategists
20 years experience in marketing and public communications
- Creative concepts & solutions
- Media planning & buying
- Digital concepts & solutions
- High-end PR services
- Full scope BTL services
![](img/logos.jpg)
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Location
102 Bulgaria blvd.
BC Bellissimo, office 8-10
1680 Sofia, BULGARIA
BC Bellissimo, office 8-10
1680 Sofia, BULGARIA