* MAG *

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SOLUTION MAKER
IN PUBLIC COMMUNICATIONS

About us

Elaboration

In 1994

MAG Advertising was established

In 2000s

MAG developed as group of 6 agencies, specialized in integrated marketing communication services

Since 2010s

MAG develops as communication holding using synergy of:
Expert agencies in strategic communications

Evolution

Since 1994

We develop BRANDS by Advertising
We focus on CREATIVENESS

In 2000s

We build up brands REPUTATION by Integrated marketing communications
We focus on EFFECTIVENESS

Today

We reinforce project´s SOCIAL CAPITAL by enhancing its legitimacy.
We focus on UTILITY as generator, provider, moderator of INFLUENCE

Evaluation

In 1994

We were esteemed by branch

10 awards from Bulgarian and International festivals

In 2000s

We were esteemed by market

Market share over 10%
8 Clients´ long term contacts

Today

We are esteemed by adherents

Constant growth of influence

Know How

To Generate

We know social change and know now to generate interactions

People are more aware, more active, and more powerful than ever before

The market is being driven by the value of the individualsand the availability of their network in the world

People have realized their virtual power has a global impact, and they are talking, sharing and acting accordingly

To Provide

We know communications and know how to provide relevance

To Inform

In the era of new media and social networks, the ways of influencing users are increasing proportionately

To Inegrate

To take a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators

To Interact

Know how to demonstrate relevance to this interconnected, global community, to position brand as an attractor and collaborate successfully with customer-advocates

To Moderate

We know marketing tools and know how to moderate social needs

Product Centric

Customers do not buy product & service, but projects & ideas
They choose brands that satisfy their deeper social needs

Consumer Based

Companies must create, maintain and develop projects that inspire, include and reflect their customers´ values

Value Driven

Communications have to instill the values of company´s project directly to those who can invest energy and money in it

Why us?

Reinforce Influence

To Manage Legitimacy

We generate and provide content knowing what, where, when and how to be communicated

By Controlling Comminication Process

We moderate communication flow by own media, long term media partnerships, experts in social media and event management

To Achieve Social Capital

We reinforce people´s thoughts, believes and attitudes to idea, project, brand, organization, so that they protect, maintain, support and encourage its development